Businesses launching new products or services, or simply hoping to increase their customer base, have to choose between a dizzying array of marketing channels. One clear comparison is cold calling customers or exhibiting at a trade show. Most company leaders have been shown to have a strong preference for trade shows. Why is this?
Trade show attendees want to be there. Possible customers may be annoyed when they're called, so much so that they may not be interested in hearing about your business. At a trade show, however, attendees are both there by choice and interested in hearing about your business. When the attendees are happy, you have much less work to do.
Trade show attendees are also more likely to be convinced to become customers, since they are often knowledgeable about your industry. Educating people over the phone is much more difficult than educating them in person, when companies have images, products and demonstrations at their disposal. With more examples, staff members can truly illustrate to future customers what makes your company great, instead of simply telling them over the phone.
Trade shows also help show the entire brand to clients, instead of simply a small selection that is communicated over the phone. With great trade show displays, companies that are presenting at a conference can give customers a better idea of what a business's priorities are, along with any new products or developments. Lastly, trade shows often leave a lasting impression with customers – more so than a phone call. With brochures, giveaways and the experience of seeing or exploring products after a trade show, customers are much more likely to continue to remember a company than if they were called.
To find out how Dimensional Dynamics can help you leverage the benefits of your trade show participation contact us here