The traditional large industry shows, seem to get much of the media attention these days. Big attendance affairs to fill massive venues where large exhibits vie for eyes and ears and last three days or more. Then there’s the smaller workhorse shows which target a specialized audience in regional geographic areas and may only last a day or two.
Often the small shows are set up not as booths, but as 6’ tabletops. Using digital printed fabrics and substrates with light weight structures, putting together a professionally produced branded and very portable tabletop presentation has never been easier or less expensive. The essential ingredients are a branded table throw, a table top display in either rigid trifold format or tension fabric structure and printed business collateral such as brochures. Framing the space is possible using 90” high banner stands on the floor if desired, although this is not essential.
The key to an effective presentation is to keep the branding first and foremost, the messaging simple and short. The temptation to write everything you offer on your graphics will defeat the purpose, which is to grab the attention of visitors and start the conversation. At first glance visitors should see clearly who you are (company name), and what you do , unless you are so well established everyone knows you. In that case, it may be wise to communicate the particular niche or specialty you are targeting.
For more information on how to easily leverage your presentation into a portable tabletop format get in touch with us here.